How Luma Boosted SEO Growth by 200% in Half a Year

The SEO strategy that transformed visibility, traffic, and conversions As part of a digital agency’s graphic design team, your role is vital in crafting visually attractive and impactful digital marketing content. Your proficiency in design tools and typography is essential.

🧩 The Problem

Luma, a rising star in the tech-enabled solutions space, had innovative services — but low organic visibility.

Their website wasn’t ranking for industry-specific terms, blog traffic was minimal, and most of their conversions came from paid ads. As competition grew, SEO was no longer optional — it was urgent.

🎯 The Goal

“Increase qualified organic traffic by at least 100% in 6 months.”

Luma didn’t just hit the target — they doubled it.
In just six months, they saw 200% growth in organic traffic, more top-ranking keywords, and a notable increase in inbound leads.

⚙️ The 6-Part Strategy

Here’s how they did it:

1. Full Website Audit & Core Fixes

Luma began with a detailed SEO audit:

• Crawling errors
• Site speed issues
• Weak mobile experience
• Duplicate content
• Missing meta data

✅ Actions Taken:

• Improved page speed by 35%
• Made site fully mobile-optimized
• Added structured data and rich snippets
• Fixed over 100+ technical issues

2. Keyword & Competitor Research

Luma’s SEO team used tools like SEMrush and Ahrefs to:

• Identify profitable keywords
• Find keyword gaps compared to competitors
• Discover long-tail and question-based search terms

✅ Targeted both commercial and informational keywords.

3. Content Strategy & Blogging

Next, Luma created a topic cluster plan with SEO-focused blog content.

They published:

• “What is [Industry Term] & Why It Matters in 2025”
• “Top 7 Mistakes to Avoid When Choosing [Product]”
• Case studies, thought leadership, and listicles

✅ Result: Blog traffic grew by 280%, with many posts ranking in Google’s top 5

4. On-Page SEO Optimization

They refreshed every key page with:

• Keyword-rich titles and H1s
• Internal linking across clusters
• Schema markup and alt text
• Clear CTAs and UX tweaks

✅ Bounce rate dropped by 25%, and time on site increased by 41%

5. Backlink Building & Digital PR

They built high-quality backlinks through:

• Guest posts on niche blogs
• Collaborations with influencers
• Directory and resource placements
• HARO (Help A Reporter Out) contributions

✅ Domain authority rose from 29 to 42 in six months

6. Performance Monitoring & Iteration

Using Google Search Console and GA4, Luma:

• Monitored keyword rankings weekly
• Split-tested blog titles and CTA placements
• Updated low-performing content every month

✅ They stayed agile — reacting to data, not assumptions

📊 The Results

Metric	Before	After (6 Months)	Growth
Organic Traffic	9,500/month	28,500+/month	↑ 200%
Top 10 Keyword Rankings	18	52	↑ 188%
Domain Authority	29	42	↑ 45%
Blog Traffic	~1,200/month	~4,300/month	↑ 258%
Bounce Rate	62%	47%	↓ 24%

🧠 What We Learned

• SEO pays off when treated as a long-term investment
• Content built around user intent, not just keywords, performs better
• Constant monitoring and data-driven iteration is key to sustained growth
• Technical health + backlinks + helpful content = winning formula