Industry Growth

Boosted Greon’s MRR by 24x in just 3 months.

Here’s the multi-channel, conversion-first strategy that turned Greon into a revenue machine:As part of a digital agency’s graphic design team, your role is vital in crafting visually attractive and impactful digital marketing

Here’s the multi-channel, conversion-first strategy that turned Greon into a revenue machine:As part of a digital agency’s graphic design team, your role is vital in crafting visually attractive and impactful digital marketing content. Your proficiency in design tools and typography is essential.

1. Repositioned the Product for the Right Audience

We refined:

  • Target audience segments (eco-conscious homeowners, property developers)
  • Value propositions (cost savings, sustainability, ease of installation)
  • Created buyer personas and aligned marketing accordingly

✅ Messaging shifted from “features” to “benefits + lifestyle value.”

2. Optimized Website for Conversion

  • Cleaned up user flow and UX
  • Added real-time chat, clear CTAs, trust badges
  • Introduced subscription bundles and loyalty discounts

✅ Bounce rate dropped by 37% and average time on site increased.

3. Built High-Converting Sales Funnels

Using email automation + lead scoring:

  • Created lead magnets (free eco-guides, savings calculators)
  • Built nurture sequences for leads who didn’t convert right away
  • Retargeted warm leads with time-limited offers

✅ Conversion rates from lead to customer rose from 2.1% to 14.6%

4. Leveraged Paid Ads with Clear ROI

Ran ads on:

  • Google Search: targeting high-buy intent keywords
  • Facebook & Instagram: for retargeting and storytelling campaigns
  • YouTube pre-roll: educating users on Greon’s mission

✅ ROAS (Return on Ad Spend) hit 6.4x by Month 2

5. Introduced Referral & Loyalty Programs

  • Incentivized current customers to refer friends
  • Launched a “Green Points” system for repeat purchases
  • Customers got rewards for UGC and reviews

✅ MRR from returning customers grew by 4x alone

6. Tracked, Tested & Iterated Weekly

Used:

  • A/B tests on pricing tiers
  • CRO tools to identify drop-off points
  • Weekly metric reviews to double down on what worked

✅ Greon’s funnel was evolving every 7 days based on real-time feedback

📊 Results After 3 Months

MetricBeforeAfterGrowth
MRR₹18,000₹4,32,000+↑ 24x
Conversion Rate1.9%13.2%↑ 595%
Customer Retention28%71%↑ 2.5x
CAC (Customer Acquisition Cost)₹1,800₹520↓ 71%
Referral Conversions~2%~17%↑ 8.5x

🧠 Key Takeaways

  • Messaging matters — sell transformation, not just a product
  • Subscription models + retention strategies create MRR consistency
  • A/B testing and analytics must guide every decision
  • Speed of execution and weekly iterations were crucia

“A digital agency is a company providing varied services in the realms of digital marketing and advertising.”

Daniel Clark, Co-Founder of Nexovia