Ascend Soared to 300% Boost in Sales

A sales growth story powered by strategy, speed, and smart execution As part of a digital agency’s graphic design team, your role is vital in crafting visually attractive and impactful digital marketing content. Your proficiency in design tools and typography is essential.

🧩 The Challenge

When Ascend, a premium productivity SaaS tool, approached us, they were seeing steady traffic — but sales conversions were flat.

Despite a great product, customers weren’t moving from interest to action. Trial users dropped off, and paid plans lagged behind expectations.

“We know we have a great product. But people just aren’t buying it.” – Ascend CEO

They needed a plan to turn awareness into revenue — fast.

🎯 The Goal

“Increase product sales by at least 100% in 90 days.”

We set that as the minimum benchmark.

Instead, Ascend saw a 300% increase in sales — in just 10 weeks

⚙️ The Sales Growth Strategy

Here’s how we made it happen:

1. Product Positioning & Pricing Overhaul

We:

• Simplified plan tiers (reduced from 4 to 3)
• Rewrote sales copy with customer pain points front and center
• Introduced a limited-time “Founders Bundle”

✅ Result: Higher perceived value and faster buying decisions

2. Conversion-Focused Landing Pages

We created new landing pages using:

• Real testimonials and video case studies
• Interactive demos (powered by tools like Navattic)
• A “switch and save” calculator for legacy tool users

✅ Landing page conversion rate jumped from 2.4% to 9.1%

3. Retargeting Warm Leads with Smart Ads

• Retargeted site visitors with dynamic product ads
• Served testimonial-focused ads on Facebook, LinkedIn, and YouTube
• Added urgency with expiring offers and countdown timers

✅ ROAS averaged 5.6x by Week 6

4. Email Sequences That Closed the Loop

Built a new funnel:

• Abandoned cart emails (with incentives)
• Trial-end countdown series
• Case study emails by use case (solopreneurs, teams, agencies)

✅ Trial-to-paid conversion rate jumped from 8% to 26%

5. Affiliate & Influencer Collaboration

We reached out to:

• Niche bloggers in productivity and tech
• Micro-influencers on Twitter & YouTube
• SaaS review sites and podcasts

✅ Over 1,200 new customers came from affiliates alone

📊 Results Breakdown

Metric	Before	After	Growth
Monthly Sales	₹1,10,000	₹4,40,000+	↑ 300%
Landing Page Conversion	2.4%	9.1%	↑ 279%
ROAS (Return on Ad Spend)	2.1x	5.6x	↑ 166%
Trial to Paid Users	8%	26%	↑ 3.25x
Affiliate Revenue Share	4%	28%	↑ 7x

🧠 What Worked

• Clear, simple product tiers win over complexity
• Video testimonials = social proof that converts
• Retargeting + urgency = deal-closers
• Email automation closes warm leads at scale
• Strategic partnerships drive long-term sales